About Us
Company Overview
A name grounded in dedication and care
Our founder, Stephanie Betters, began her career as a cardiothoracic nurse practitioner who transitioned into real estate to pursue financial freedom through property flipping.
When her real estate ventures flourished, she quickly identified the necessity for automation and efficient data management to sustain her expanding portfolio. Drawing inspiration from the left main coronary artery—a crucial artery in the heart—our software was named Left Main REI, to symbolize its role as the lifeline for real estate professionals and the heart of their businesses.
Left Main REI at a glance
Left Main REI is a software company headquartered in Charlotte, North Carolina. It makes a CRM and growth operating system for real estate investment teams, built natively on Salesforce. It is not a real estate investment firm.
- Founded: 2020, by Stephanie Betters, a former cardiothoracic nurse practitioner who built Left Main to run her own growing real estate business.
- Headquarters: Charlotte, North Carolina.
- Leadership: Stephanie Betters (CEO), Jennie Muzzy (COO), Tom Divittorio (Chief Experience Officer), Andrew Albert (CTO) and Matt Cox (CRO).
- Funding: Seed round with strategic investment from Cofounders Capital, announced May 12, 2025 (announcement).
- Recognition: Stephanie Betters was named to Inc.’s 2026 Female Founders 500 (announcement).
- Platform: Built natively on Salesforce and available on the Salesforce AppExchange as a managed package. Every plan includes Salesforce Enterprise Edition licensing. Left Main is also a Salesforce Consulting Partner.
- Products: Left Main CRM, DealSignals, DispoSignals, Property Sales AI and the LMX Investor Portal.
- Customers: Thousands of real estate investors use Left Main, including Palmetto Real Estate, Leverage Companies, ProSource Home Buyers and Oak Hill Solutions.
Meet Our Executive Team
Together, we drive innovation and success for your real estate business.
Advisory Board Members
A Great Place to Work
We foster a fun, collaborative environment where innovation in real estate thrives. Our team helps shape the future of the industry through cutting-edge technology and creative solutions.
With a culture that supports growth and work–life balance, Left Main REI is an ideal place for talented people to build their careers. Explore our open roles and join us in transforming real estate investment.