How to Use Direct Mail with Your CRM
Shauna O'Reilly
Direct mail may seem like a traditional marketing strategy, but when paired with the right CRM, it becomes a powerful tool for real estate investors. In fact, direct mail campaigns are seeing a resurgence in the real estate industry as more investors turn back to this method after digital marketing channels became oversaturated.
Why Direct Mail Works for Real Estate
Direct mail allows investors to directly target property owners with customized messaging, offering a personal touch that email and online ads often lack. When integrated with a real estate CRM like Left Main REI, it’s even more effective. By using your CRM to manage your mailing lists, track engagement, and analyze the results of your campaigns, you can ensure each mailer is reaching the right audience at the right time.
Key Benefits of Direct Mail in Real Estate
- Personalized Outreach: Use your CRM to tailor messages to individual homeowners based on data, ensuring a higher response rate.
- Automation: A CRM makes it easy to schedule, track, and optimize direct mail campaigns automatically.
- Lead Management: Track the results of your mailers in your CRM, closing deals faster by focusing on the highest-potential leads.
The Advantage of Using Direct Mail in Your CRM
Having a direct mail feature built into your CRM means you can seamlessly manage your campaigns without the need for external tools. With Left Main REI, you can automate your direct mail processes, track results in real-time, and close more deals faster by focusing on the most engaged leads.
Ready to leverage the power of direct mail built right into your CRM? Get a demo here.